Pubic awareness about diabetes mellitus and diabetic retinopathy is lacking in all societies. It is recommended that health education about these conditions be intensified, and education material and campaigns be oriented to address issues from the patient perspective and not solely that of the provider. Providers and organizations should therefore reassess their educational campaigns and change them into marketing campaigns. Health education must involve local populations and health care workers, customize the messages to fit the needs and expectations of the target audience and use various means of communication.
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